"We've used Shine for many years. They're knowledgeable, supportive, efficient and always go that extra mile. A real pleasure to work with"

Larry Kenny, The Financial Times Ltd.

beautiful web design

Website design and development with a difference...

Hello! We've been creating beautiful websites for happy customers since 1999. But beauty is more than skin deep, and
we understand your site needs to pay its way...

Where on earth is the web going?

It's a wonderful thing. A vast conversation between billions of people, comparing, liking, bidding, buying and watching videos of kittens.

The conversation returns power to the people. They have become very good at finding what they want and sharing it with others.

The aim is simple...

Make sure you can be easily found...

Search Engine Optimisation (SEO)
Pay per click advertising (PPC)
Ask a good website design and development company!

Blow their socks off...

An eyecatching logo
A clean and clear layout
Strong, beautiful pictures
Great headlines and text
A clear call-to-action
The right price (not necessarily cheap!)

Help them tell others their amazing sock story...

Collect and show testimonials
Linked In
Host forums


Website design and development for Outeractive Outdoor pursuits stag and hen parties canoeing and gorgewalking

"When Jon started, Outeractive was just an idea and a plan. His work fleshed out the look and feel of the company.

We rely on the website to get found by new customers and book our outward-bound trips."

Hugh Durham
Outeractive Ltd

bespoke website design

'The Mind Works'

Logo for a Psychometric testing company

The power of website design and development

Small business CAN take on the big corporate and win! The cost of designing a successful website doesn't have to be vast, which creates a big, level playing field.

A well designed and built web solution can automate time consuming, repetitive jobs and do the work of teams of people.

Will a template do?

Yes. And no. Off-the-shelf websites can be a perfect way to start.

We're designers - not just web developers - so we don't just build a website. We take time to understand your business so the final solution reflects and develops the brand. If your logo needs work or you need help with copy or pictures, that's where we start.

Template sites often rely on software platforms to run. Shine sites are stand-alone solutions, designed and built to your requirements. This means that as your business grows, the site can grow. When you need to make changes, you're not limited to what the platform can do. You don't have to start again.

Every Shine site looks and feels unique because we start on paper, defining what goes where, how it looks and feels and what it does. When that's done, we chop it up and code it to the highest internet standards.

Website design and development

"Jon pays high attention to detail and has been a pleasure to work with. He genuinely cares about his customers, putting in that extra discretionary effort."

Andrew Ward,
Managing Director,
Scorchsoft Ltd

A bit about Shine

Founded by designer and internet entrepreneur Jon Foster-Smith, Shine Design Ltd has been presenting an array of organisations in their very best light since 1999.

Jon trained as an industrial designer, moving on to print and advertising with The Financial Times before working freelance on London's West End circuit. Product and print design skills combined perfectly for the web, and by 2002 most of Shine's work was online.

bespoke website design

Jon has designed useful things for hundreds of businesses, but is ironically best known for his infamous pitch on BBC's Dragon's Den.

Dragon James Caan described it as 'the best pitch for the silliest product I have ever seen".

'It was just for fun', or so Jon maintains...


Who do we work with?

Lots of people! They include...

l'ortolan, clynol, nhs, nominet, london borough of barnet, schwarzkopf, coventry university, the financial times newspaper, oxford city council, henkel ltd, oxford university, douwe egberts, bma varsity locksmiths, CPiO limited, wine and spirits education trust logos

We love happy customers...

Websites designed and developed

"attention to detail and willingness to go the extra mile to make sure our website was exactly what we needed."

Sarah Gooding
Corey Gooding Carpentry

Website design and development for author and publisher Liam D'Arcy Brown

"We received compliments from the moment the new website went live. A daunting task made simple, enjoyable and rewarding!"

Liam D'Arcy Brown
China expert and author of 'Green Dragon, Sombre Warrior' and 'The Emperor's River'
Takeaway Publishing

Website design and development for Ecobug environmentally friendly effective cleaning products"natural creativity, positive attitude, a flair for promotion and a high work ethic.

A very strong package for new products and business development."

William Barron
Business Mentor & Workshop Leader
Coventry University Institute of Applied Entrepreneurship

Useful stuff for marketing people

These steps will help prepare or improve any website. We warmly welcome feedback from marketing people and fellow web design and development professionals. It's good to talk!

bespoke website design

"...displays, flyers, leaflets and my fabulous website! Jon is great at getting me to think about what I need, he never uses jargon & always comes up with the goods"

Gwilym Roberts,
Relate Wales

bespoke logo identity design"The whole process was extremely straightforward, timely and professional and we are very pleased with our logo and website development. We've had many positive comments."

Nigel Billing
Managing Director
Enable Safety & Health

Logo identity design for Black Dog Marine Boat Engine Sales and Repair Looe Harbour Cornwall You should definitely visit Rob on the quay at Looe when in Cornwall with a poorly boat!

"We're really proud of the logo and the signs over the doors."

Rob Barnard
Black Dog Marine


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