"A website I am
extremely proud of. It far exceeds
Denise Plumpton, The Process Doctor
You will already have much of this in place. We're here to help fill in any blanks.
Testimonials are powerful in establishing credibility and overcoming objections. We're listing them first because they take time to collect. Consider video and pictures to add a new dimension.
Be specific with goals. Success can be a subtle thing. eg :
To construct and create without obstacles, we have one strict rule... everything and anything goes, however unfeasible, contentious, ridiculous or disagreeable. There's plenty of time for reality later.
It's easy to destruct, hard to construct. Brainstorming is impossible for some people.
Do it at the pub! A drink, a fresh atmosphere and a treat can really inspire and get people's minds (and projects) moving.
Perfect for planning any project, writing text or creating keyword lists. Brainstorm with them liberally on a large table with colleagues, then move and reorder them to make sense.
"Attention to detail and willingness to go the extra mile to make sure our website was exactly what we needed."
Corey Gooding Carpentry
This section will help with the brief.
Commercially, there's little or no point having a website that just says what you do. Be clear about its purpose...
What you do and how are you different?
How do you look?
What do you have already?
Where do you want to be?
What do you need to get there?
What do you know about your customer/target?
How are they visiting? Smartphone, desktop, laptop, tablet?
What are they searching for?
What sites are they using?
What do you do time and time again that could be automated? Web applications save save time and cost. We can make anything happen online!
Let's be practical with social media. Your articles and content are relevant and useful. We provide easy ways for you to publish these things on Facebook, Twitter or Linked In, to find more followers and keep them coming back to the site. Content that teaches and entertains is particularly relevant.
What's being talked about that would provide strong content for your page and add to it as a respected source of information?
Have a clear and consistent CTA on every page - a funnel, the goal of every visitor's experience. It could be a phone number - or a small form.
A free trial, top tips, 10 worst disasters, brochure, instant access, report, ebook, website critique, video course, VIP membership, exclusive offers...
Choose more exciting words than 'subscribe' or 'newsletter'
Split-test variations of the CTA to tweak it once the site is live
Consider - what content will you need to edit regularly? How will your site grow and evolve over time? What will you add? We think this is a requirement of every good website.
"Jon pays high attention to detail and has been a pleasure to work with. He genuinely cares about his customers, putting in that extra discretionary effort."
"Creative, clear thinking in the way it looks and works. Right on the nail."
This section will help during and after the design process.
What are your customers typing into Google? Create a select, realistic list of keyphrases in order of importance.
More information : SEO : the 'dark art' of getting found?
'Above the fold' is the prime area of the page, seen before clicking or scrolling. Online, its size varies from device to device.
Ask your designer to help. Take photos yourself or commission a photographer. Nothing beats real pictures of real people who work with you or use your products. We recommend both Phil Millership and Lewis Wileman.
It doesn't have to be expensive. It should autoplay.
They can be easily kept, printed and updated.
"a real understanding of website functionality at technical and design levels. No frills, easy to understand, highly recommended."
Phil Millership, Owner, Complete Photography
Your home page has about 10 seconds to answer (without scrolling or clicking)...
This is a page with the sole aim is to get you to complete a form. There are no other buttons or navigation other than the 'send' button. Effective if irresistible, but risky stategy!
Driving traffic to specific pages (not just the homepage) means marketing efforts become measurable.
Contain keywords that wouldn't necessarily be on the rest of the website, to boost search engine rankings.
What might your potential customers be searching for when they stumble on you?